The $125 Lead That Changed Everything 🔥

I love this story. 

Five years ago, Will Cannon was working a full-time W2 job and didn't have time to cold call sellers all day.

He needed a different way to get motivated seller leads.

That's when he discovered PPC — pay-per-click lead generation using Google Ads.

Instead of him calling sellers, sellers were calling HIM saying "Hey, I want to sell my house."

The math was simple: Every 10-15 leads turned into a deal. Each lead cost about $125.

The return on ad spend was compelling.

Will built this into a cash-heavy business that now helps hundreds of other investors do the same.

Most investors are doing spray-and-pray marketing: texting thousands of people, cold calling lists, and blasting mail.

It works to a degree, but it's a grind.

PPC is different. You're only paying when someone who's actively searching for your service clicks on your ad.

When someone types "sell my house fast for cash" into Google, they're READY.

These are the hottest, most motivated sellers you can find.

Over time, they feed that data back into Google; Google learns what a "qualified" lead looks like for you (death, foreclosure, health issues — not just "what's my house worth"); and your cost per lead goes DOWN while your quality goes UP.

Will says PPC works if you have:

✅ Marketing budget (not $30/month — real budget)
✅ Speed to lead (call within minutes, not hours)
✅ Sales script (know how to work the call from discovery to close)
✅ Follow-up system (most deals happen in follow-up)
✅ KPI tracking (know your numbers)

So this strategy isn't a passive one. You're not paying someone to "do it all for you."

You're actually generating high-quality leads and YOU need to close them.

But if you're willing to treat it like a business, the results are predictable and scalable.

If you don't like cold calling or you're tired of burning through lists, this makes sense.

Every lead is someone who WANTS to talk to you. They searched for you. They filled out your form.

That's a completely different energy than calling someone who didn't ask to hear from you.

PPC isn't for everyone, but it's one of the most predictable ways to generate motivated seller leads without the grind of outbound marketing.

Watch the full breakdown with Will Cannon and Jared Russell

They walk through the entire system, show you the backend tools, and explain exactly how PPC works in 2025.

If you're ready to stop chasing leads and start attracting them, I’d say this is absolutely worth your time.

To your freedom,
Phil